A mini-rant about Apple

I’m an Apple user so I walked into a retail store today as I felt it was time to switch from my Macbook Pro to an iMac. The challenge? Apparently no-one at Apple thought that any customer would want any machine above base spec in their store, and base spec is pretty damn dismal. You can get no less than 6 models of iMac with 8GB of ram and their crappy fusion hybrid drive, but absolutely ZERO with 16GB and an SSD unless you go for the iMac Pro. And remember, to upgrade the ram or drive on this takes an electronics degree, so it’s not like you can just take off one screw and slot in some more ram!

We’re talking about a tech company that offers a retail operation, tries to tell people that SSD is the way forward, allows people to walk in and buy their products and absolutely no one thought that a customer might want to walk out with anything more than 8GB ram and a sub standard fusion drive? Who the hell buys a $3000 5K desktop and only specs it with 8GB ram? Who the hell buys a $3000 5K desktop and doesn’t actually put an SSD in it? Who maxes out the processor and doesn’t actually think to upgrade their ram or anything else?

I understand they can’t offer every conceivable spec for their iMac, but having one spec with 16GB and a SSD can’t be beyond the thought pattern of anyone in Apple’s demand planning department. Surely you could look at the most commonly ordered custom spec and say “Hey, why not keep one of those in every Apple store in case someone comes in looking for it”.

If anyone wonders why Microsoft is starting to take over Apple’s title as innovator, this is the classic example of what happens when idiocracy rules supreme at an organisation, over simplifying to a point where you lose customers.

Apple, time to wake up.

Published by

The Overrated Photographer

I am a forty something year old Melbourne based photographer covering a broad range of genre’s from sports to portraits and travel. My introduction into photography started with doing some kitesurfing photos, but with the arrival of my first daughter, my focus shifted to family and the vast majority of my photos are either family or street. I still try to get extreme sports when I am not kitesurfing myself. My current non-personal photography work is confined to charity and not-for-profit engagements where I am engaged in photography for a number charity events to give back to the community and help support fund raising for these organisations. These include the homeless and cancer events. I do not currently do any paid commercial work as I run a successful non-photography business and this allows me to explore my personal creativity with photography.

4 thoughts on “A mini-rant about Apple”

  1. I see your point, but to be honest it is much easier to order the required spec and get it delivered to the house, or the store.


    1. I’m not disagreeing but if you want to walk in to an Apple store, try an iMac to see if the screen quality is good enough, and walk out, you can’t walk out with anything more than 8gb ram or an SSD despite having more than 6 models on offer and that strikes me as odd. What’s more odd is that to date, nobody has even acknowledged my complaint from 4 weeks ago.


  2. I work as a software developer who more often than not needs a lot of RAM. We use laptops as we need to stay mobile so desktops are not an option. I use Linux to work on, but Linux can be a pain sometimes. An update could mess up quite a lot of things. I would love to use another Linux like OS which just works and I don’t need to tinker with it. A MacBook Pro would be an option, but for some reason, Apple thinks that 16GB is enough for a pro laptop. There is some hope now with the new generation, but I still find it bizarre to limit memory for no good reason for so long. Anyways, I will keep fighting with Linux and use Windows for Lightroom at home.


    1. I agree. My main issue was more to do with the availability in store for walk in and buy, than the top end limits, but at least these have been increased on the latest machines. In short, if you walk into an Apple store, like a machine and want anything more than 8GB on an iMac, they will turn you away and you have to order for delivery or collection from the same store. It seems ludicrous. They carry a max spec custom build in store for the Macbook Pro so you can walk in and buy 16GB, 512GB SSD builds, but for iMacs they carry only minimum spec for all models, which is 8GB of ram. Why not carry one custom spec with 16GB with 512GB SSD or 32GB with 1TB SSD?


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