I’ve known for some time that I’m doing it all wrong on Instagram. You may or may not know this, but apparently the secret to Instagram success is through focussing on specific genres and separating your accounts to accommodate this.
What that means is technically, if I wanted to achieve Instagram fame and fortune (and if I was actually a good photographer), I would need to split my Instagram accounts to something like this:
Ignoring the question on whether these names would be short enough to meet Instagram guidelines, why would you do this?
- It allows you to segregate your photos to cater for different audiences. If someone only likes landscapes they can follow only the landscape account.
- It allow you to create some consistency in the look and feel of your account. You don’t have random black and white images dotted across your account with coloured images.
- It allows you to structure your Instagram the way you would structure a photo book or gallery, where specific looks are aligned.
The question is whether you should actually follow these guidelines. I think for that you have to ask yourself:
- What is the purpose of my instagram account? Is it a creative output or a business you are trying to build long term?
This simple question allow you to establish the difference between doing something creative to appease your own creative demons and doing something structured, because business requires structure.
Structure is important because sponsors and prospective business partners need to see a defined strategy to know what they are getting. If it’s a tripod company, they’ll want to see you have a strategy that aligns with their company.
So, am I planning to change my feed?
No, my current feed is a personal reflection of where I am as a photographer and a writer. Whilst its not technically correct by instagram following standards, I’m not running my site and feed as a business, so keeping sponsors happy and building a big follower base for advertising is not something I am worried about.
I went the creative freedom to take a photo the way I want to and publish them in a gallery with all its imperfections because those imperfections are a reflection of me.
What are your thoughts?