Fujifilm’s People with Cameras Melbourne 2018

Fujifilm’s people with cameras has come and gone for 2018 so I thought I’d put my thoughts together on this years event which was held in Docklands, Melbourne on the 1st September.

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Attendance

The attendance this year was pretty amazing, given the weather was predicted to be horrendous, Fujifilm did well to get the numbers to attend that they did. It’s a credit to how well run the previous events were. 700 odd people confirmed and I think they all attended.

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The loveable and popular Greg Cromie

The venue

I have to admit that I really liked the venue this year, particular given the flexible nature for bad weather. I’d give that kind of location a big thumbs up for next year.

The competition

Overall, I have to say that I didn’t see all the entries and winners for both competitions but I did think the voting was fair on the geometry competition. I think there were people who put in very good entries that didn’t really meet the geometry theme, and I’m glad to see none of them won as it promotes the idea that you can try submit any old entries.

For the photowalks, I don’t think they needed hosted walks if they are run the way they were. They weren’t team based entries, so most people went their own way after 5 minutes.

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The good

The food spread was very impressive, coffee all day, I think Fujifilm outdid themselves on the event. The advertisers were great, looks of good things to see, drones and gear to try.

The bad

I think the idea of submitting paper based entries and printing them was insane, particularly given you couldn’t print them from your phone. This is 2018, not 2005. I think they would have been better off with some Instax square printers and asking people to shoot square format. That way people could download and edit on their phones. The option of the printer also limited people’s ability to edit to the two Lightroom stations.

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Conclusion

Other than the horrendous printing setup, I think Fujifilm got it right this year. Some people complained about Fujifilm water bottles being found at the station from non-Fujifilm fans, but I don’t think it would have been fair to constrain merchandise to Fujifilm users.

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