Goodbye Fujifilm

Yeah, I know, it’s a shock. The website is after all called This will be my last post here.

I’m a happy Fujifilm user, so I haven’t departed because the grass is green on the other side. I’m not going to be negative about Fujifilm gear, I still love it. I like the retro styling, I like the aesthetics, I like the quality, I like the controls. I probably would have bought the 8-16mmF2.8 and 200mmF2.

I departed because I disagree with the way some things were handled by Fujifilm Australia and the Fuji X Aus group, so it’s a matter of principles and integrity and apparently we have different ideas of what those are. Maybe I’m wrong, maybe I’m right, I won’t go into the details as I don’t want this site to end as a bitter “he said, she said” dispute so I’ll vote with my money and make a switch to another brand. I don’t get paid to write, and I can’t write about a brand if I am not passionate about it.

I’ll leave the content here for now, there are articles that may help people and that was the original purpose, the domain is paid for so no point in shutting it down. When it expires, it will probably be outdated anyway.

I’ll still be @theoverratedphotographer but I’ll be supporting another brand with my business. I probably won’t blog about it although I will see what happens. What brand that is, is yet to be decided.

Anyways, goodbye, thanks for the ride, and thanks for all the support. Enjoy your Fujifilm gear, it’s great gear, and don’t forget to get out there and take photos.

Published by

The Overrated Photographer

I am a forty something year old Melbourne based photographer covering a broad range of genre’s from sports to portraits and travel. My introduction into photography started with doing some kitesurfing photos, but with the arrival of my first daughter, my focus shifted to family and the vast majority of my photos are either family or street. I still try to get extreme sports when I am not kitesurfing myself. My current non-personal photography work is confined to charity and not-for-profit engagements where I am engaged in photography for a number charity events to give back to the community and help support fund raising for these organisations. These include the homeless and cancer events. I do not currently do any paid commercial work as I run a successful non-photography business and this allows me to explore my personal creativity with photography.

9 thoughts on “Goodbye Fujifilm”

  1. Thank you for the time you have spent enlightens us with you’re usage of the Fuji equipment… you’re ideas, your projects and your recommendations were inspiring, to me and many others. Where ever you go for you’re new equipment; I and others will be behind you in your discussion
    And once again look forward to your efforts to teach us once again.

    Until then…

    Your friend in the states

    Duane Stanton


  2. Very sorry to see you part with Fujifilm. One of the many things I like about Fujifilm is the community of users who spend time to share their knowledge and enthusiasm online. I have very much enjoyed your website and will miss your musings on Fujifilm and photography in general. Good luck in choosing your new system.


  3. Too bad you leave Fuji. I actually sold the A7III which I owned for 5 month. The colors are just way bad for me and it isn’t fun to shoot with after a while. It’s a very technical machine.

    Good luck


      1. I had Nikon’s machines and next a Fuji but the AF was so slow and go back to Nikon D700 and after a Sony A7 and next an A7II. They are good machines but without fun, and I agree with Zuri to much technical. And then I go back to FUJI with the XT2 and XE3… And I can say that it’s so FUN to use a FUJI…..
        I’m glad to read your last ticket but I understand your decision. I hope the grass will be greener with your new gear.
        Have fun !


  4. So you dissagree with people from Fuji Aus then you switched the gear even though you love it? Sorry but looks like a childish decision.
    It’s also childish to switch around camera system then brag about it. You’re too focus on gear and not about photography.
    Do you remember the time you wrote an article on Fujirumors? Or when you hit Sony user and thought they were annoying?
    I bet it won’t be long that you will switch again to another brand and created another dedicated “branded” website.. mycanonlife, on.


    1. Depends how big the disagreement was. Are you saying no disagreement would be worth leaving a brand for? I’m sure there would be plenty of examples of disagreements that would qualify for that. I could think of at least 5 and those aren’t the ones I had.

      Changing gear was about:
      a) not supporting the local distributor and buying gear from them, upgrading cameras would mean I have to, or I would lose local warranty support, not palatable
      b) not writing about Fujifilm because I can’t write about a brand I’m not passionate about.

      At the end of the day, it’s my choice which you seem to be particularly bitter about.

      Maybe you need to get out and take more photos.


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