I was wrong and I get it now – The instagram dilemma

I wrote an article previously about why I wasn’t planning to split my Instagram accounts. The logic was simple, “I don’t care about what other people think about my accounts because it’s a reflection of where I am at as a photographer”.

In theory it sounds great, and as someone not worrying about ever taking an account down a commercial path but there was one minor issue with my plan. After discussions with a friend is who an Instagram guru, there are times when you want to constrain your account and it’s not about followers and what people think of your account, it’s something different which is the value you get out of your account. Continue reading I was wrong and I get it now – The instagram dilemma


Fujifilm XF56mmF1.2 vs XF90mmF2 – Clash of the titans


I’ve left the lens information off the description of these photos as I thought it would provide some insight into how close they are. The exif data is imbedded in the files, so I’ll let you try guess which is which.



It is guaranteed that this question is going to come up on the forums, Facebook or on my Instagram feed, on a regular basis. It is the ultimate dilemma for Fujifilm users, 56mm or 90mm? It seems to be a bigger issue with Fujifilm than I remember with DSLR land, and I am not 100% sure why. For most people then it was a choice of 85mm f/1.4 vs 85mm f/1.8 but with Fujifilm, the 90mm is so damn good that its hard to ignore. Continue reading Fujifilm XF56mmF1.2 vs XF90mmF2 – Clash of the titans

What Fujifilm needs the X-H2/X-H1s to be…

No, believe it or not that’s not a mistake and I’m talking about two things:

  • What the X-H1s / X-H2 needs to be from a spec perspective
  • When the X-H1s / X-H2 needs to happen (I’ll give you a hint…soon!)

To clear up one thing, this isn’t about GAS despite what what it seems like.

What the future holds:

6 months ago, Fujifilm released a camera considered to be its Flagship camera, and in about a month, if the rumours are correct, the flagship is going to be drastically outdated by a cheaper cousin, and no amount of firmware is going to fix that.

You can’t change the past, we know that much, but it sets a dangerous precedent moving forward, and one that could seal the fate of the X-H1 and the X-H2.

Firstly, if Fujifilm don’t come out with a decent spec X-T3, it won’t be able to contend with the likes of the A7iii so doing that is mandatory. If the X-T3 does come out with the spec its rumoured to have, most of Fujifilm’s X-H1 sales will fall off a cliff if they haven’t already with the rumours. That in itself is only one part of the problem. The second part of the problem occurs if Fujifilm release the next X-H* series camera on the same release strategy (i.e. 6 months before the X-T4 comes out), because potential buyers are likely to say “hold on, if I buy this, it’ll be outdated in 6 months”. Not exactly an appealing prospect for a potential buyer. Ever noticed why Sony, Nikon and every camera manufacturer put the latest sensor in their flagship first? That’s the reason.

X-H1S or X-H2 – What needs to happen:

I would say that an X-H2 is needed for these reasons:

– Sensor – Align with X-T3
– Battery – upscale to GFX size and double the battery life
– AF – Align with X-T3
– Shutter – Align with X-T3

I don’t think all of those can be achieved with the X-H1S in the same body, but they could probably get away with an S model that doesn’t have the bigger battery and bring that out with the X-H2.

So, we need an X-H2 but hopefully we get an X-H1S at least.

When the X-H1s / X-H2 needs to happen:

I would say that Fujifilm needs to produce the replacement in Q1 of 2019 or they are at risk of the X-H* series dying completely. It’s a brutal assessment but for 90% of users looking at the X-T3 vs X-H1, they are likely to pick the X-T3 and that means that the X-H1 will go the way of the dodo very fast. It will make people really question whether they need IBIS and most people will want IBIS, but also want a newer camera. This will force Fujifilm to heavily discount the current model if they want to make any sales.

What else do they need to do?

Pentax made the smart move of allowing users to send in their old cameras for a sensor upgrade. I think if Fujifilm did this, they would create some favour within their user base. If they didn’t do this, they could be stuck with a user base who are frustrated that they bought a camera that quickly became redundant?

What about the “they are all cameras, they just take photos”

I’ve heard numerous people say “they are all cameras, they just take photos, stop whining about specs”. Yes, they are, but it doesn’t help the consumer if Fujifilm stop making the X-H1 because it’s not selling and it doesn’t help Fujifilm if it’s a massive failure, so whilst the X-H1 camera is great, it’s still substandard from a market perspective and sub standard doesn’t sell. It’s about to become very sub standard within Fujifilm’s own lineup which is another problem within itself.


Peak Design, it’s time to stand on your own two feet

I enjoy Kickstarter. It’s great to see the innovations that appear from new companies looking to get themselves out into the market.

I’ve invested in a number of products over the years, many of them photography related, and ultimately they have all been successful. Not perfect, but they delivered what the promise. Continue reading Peak Design, it’s time to stand on your own two feet

Shimoda Backpack Review


A mate and fellow photographer, Greg Cromie, offered help me get some photos as obviously it was hard for me to get photos of myself wearing the bag. A big thank you to Greg for taking the photos of me, you can follow him on WordPress. He has some great articles and regularly posts to this site.


Photo by Greg Cromie

In doing this review, I haven’t posted some of the more detailed product shots of the inserts or interior of the bag. You can get decent quality version in perfect light from Shimoda’s website, so if you want to check out every nook and cranny of the bag, I suggest you do it there. Continue reading Shimoda Backpack Review

The gaps in Fujifilm’s TTL technology


It’s been great to see TTL and wireless TTL appear more commercially with Fujifilm, particularly with the access to gear from the strobe manufacturers like Godox and Profoto. This has really opened the door to flash usage with Fujifilm, and brands like Godox have made it affordable for people to experiment with flash. Although it’s good, it has not been without it’s teething problems and it’s not perfect (yet). As a result, I decided to put my thoughts together on what Fujifilm needs to do to make their offering better. Continue reading The gaps in Fujifilm’s TTL technology