When business kills art…Culture Kings or Culture Frauds?

I don’t normally write these sorts of rants, but for those who don’t know, in Melbourne we have a massive Graffiti laneway in Hosier Lane that draws in tourists every year. This laneway has seen works from the likes of Banksy and is packed with tourists day every day. It’s not uncommon to go there and see the graffiti artists at work, and their art is phenomenal. Whilst graffiti may not seem to have much relevance to photography, this laneway is a big attraction for photographers, both amateur and professional alike. Continue reading When business kills art…Culture Kings or Culture Frauds?

I was wrong and I get it now – The instagram dilemma

I wrote an article previously about why I wasn’t planning to split my Instagram accounts. The logic was simple, “I don’t care about what other people think about my accounts because it’s a reflection of where I am at as a photographer”.

In theory it sounds great, and as someone not worrying about ever taking an account down a commercial path but there was one minor issue with my plan. After discussions with a friend is who an Instagram guru, there are times when you want to constrain your account and it’s not about followers and what people think of your account, it’s something different which is the value you get out of your account. Continue reading I was wrong and I get it now – The instagram dilemma

Fujifilm XF56mmF1.2 vs XF90mmF2 – Clash of the titans

Pre-Note

I’ve left the lens information off the description of these photos as I thought it would provide some insight into how close they are. The exif data is imbedded in the files, so I’ll let you try guess which is which.

AHXE0614

Introduction

It is guaranteed that this question is going to come up on the forums, Facebook or on my Instagram feed, on a regular basis. It is the ultimate dilemma for Fujifilm users, 56mm or 90mm? It seems to be a bigger issue with Fujifilm than I remember with DSLR land, and I am not 100% sure why. For most people then it was a choice of 85mm f/1.4 vs 85mm f/1.8 but with Fujifilm, the 90mm is so damn good that its hard to ignore. Continue reading Fujifilm XF56mmF1.2 vs XF90mmF2 – Clash of the titans

What Fujifilm needs the X-H2/X-H1s to be…

No, believe it or not that’s not a mistake and I’m talking about two things:

  • What the X-H1s / X-H2 needs to be from a spec perspective
  • When the X-H1s / X-H2 needs to happen (I’ll give you a hint…soon!)

To clear up one thing, this isn’t about GAS despite what what it seems like.

What the future holds:

6 months ago, Fujifilm released a camera considered to be its Flagship camera, and in about a month, if the rumours are correct, the flagship is going to be drastically outdated by a cheaper cousin, and no amount of firmware is going to fix that.

You can’t change the past, we know that much, but it sets a dangerous precedent moving forward, and one that could seal the fate of the X-H1 and the X-H2.

Firstly, if Fujifilm don’t come out with a decent spec X-T3, it won’t be able to contend with the likes of the A7iii so doing that is mandatory. If the X-T3 does come out with the spec its rumoured to have, most of Fujifilm’s X-H1 sales will fall off a cliff if they haven’t already with the rumours. That in itself is only one part of the problem. The second part of the problem occurs if Fujifilm release the next X-H* series camera on the same release strategy (i.e. 6 months before the X-T4 comes out), because potential buyers are likely to say “hold on, if I buy this, it’ll be outdated in 6 months”. Not exactly an appealing prospect for a potential buyer. Ever noticed why Sony, Nikon and every camera manufacturer put the latest sensor in their flagship first? That’s the reason.

X-H1S or X-H2 – What needs to happen:

I would say that an X-H2 is needed for these reasons:

– Sensor – Align with X-T3
– Battery – upscale to GFX size and double the battery life
– AF – Align with X-T3
– Shutter – Align with X-T3

I don’t think all of those can be achieved with the X-H1S in the same body, but they could probably get away with an S model that doesn’t have the bigger battery and bring that out with the X-H2.

So, we need an X-H2 but hopefully we get an X-H1S at least.

When the X-H1s / X-H2 needs to happen:

I would say that Fujifilm needs to produce the replacement in Q1 of 2019 or they are at risk of the X-H* series dying completely. It’s a brutal assessment but for 90% of users looking at the X-T3 vs X-H1, they are likely to pick the X-T3 and that means that the X-H1 will go the way of the dodo very fast. It will make people really question whether they need IBIS and most people will want IBIS, but also want a newer camera. This will force Fujifilm to heavily discount the current model if they want to make any sales.

What else do they need to do?

Pentax made the smart move of allowing users to send in their old cameras for a sensor upgrade. I think if Fujifilm did this, they would create some favour within their user base. If they didn’t do this, they could be stuck with a user base who are frustrated that they bought a camera that quickly became redundant?

What about the “they are all cameras, they just take photos”

I’ve heard numerous people say “they are all cameras, they just take photos, stop whining about specs”. Yes, they are, but it doesn’t help the consumer if Fujifilm stop making the X-H1 because it’s not selling and it doesn’t help Fujifilm if it’s a massive failure, so whilst the X-H1 camera is great, it’s still substandard from a market perspective and sub standard doesn’t sell. It’s about to become very sub standard within Fujifilm’s own lineup which is another problem within itself.

 

My photography workflow with Fujifilm X Series – Part I – Preparation.

Greg Cromie Photography

I recently wrote a couple of blogs for my Fujifilm community over at Fuji X Aus.  In those interviews I chatted with a bunch of very different photographers to get an idea on how they utilise the tools they have to manage their workflow.  I guess workflow means different things for different people. For me it is about the processes I generally follow before, during and after a shoot. Or preparation, production and post processing. Regardless of if that shoot is for a more serious event or just my casual street photography. In conducting those interviews I was able to share with everyone how people make the most with what they have to generate a workflow.  If you are interested in those blogs, as well as a bunch of other blogs, then take a look at the blog section of the Fuji X Aus website here. I write on…

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Photographing motorbikes – with the ORP and the Fujifilm X Series.

Greg Cromie Photography

I have never really been much of a car guy, or a bike guy for that matter. As a young adult I had mates whose cars were their world and motorbikes were everything to them. They would buy some old cars and slowly work on them over the weekends and turn them into pretty nice looking machines.  But, whilst I loved hanging around and helping out where I could, it was never really an interest for me. From when I first got my licence and got my first car, it was more as a practical tool. A way to get out and about and visit friends or a girlfriend, etc. And motorbikes hardly ever interested me at all. I had some mates who had trail bikes and they would ride them along the creeks and train tracks near home. I would get a dink (ride double) every now and then…

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The gaps in Fujifilm’s TTL technology

Introduction

It’s been great to see TTL and wireless TTL appear more commercially with Fujifilm, particularly with the access to gear from the strobe manufacturers like Godox and Profoto. This has really opened the door to flash usage with Fujifilm, and brands like Godox have made it affordable for people to experiment with flash. Although it’s good, it has not been without it’s teething problems and it’s not perfect (yet). As a result, I decided to put my thoughts together on what Fujifilm needs to do to make their offering better. Continue reading The gaps in Fujifilm’s TTL technology